Planting the SEED (Service, Engagement, Empowerment and Data)
Jake Hammond
This session explores how AIS transformed its unique CCA—Schools4Schools—into a fully embedded, whole-school Service Learning curriculum. Participants will gain practical strategies for aligning existing structures, empowering staff and students, and navigating a clear, data-driven change-management process. The model also demonstrates how two major milestones—PYP Exhibition (PYPX) and CAS—were meaningfully linked to create a seamless Service Learning journey from early years to graduation.
Reflecting on what you already have
Mapping alignment opportunities
Embedding the UN SDGs
Empowering middle leaders, teachers, and students
Using data to tell the story
Engaging school executives and key decision-makers
Designing proposals that get approved
Piloting for proof of concept
Rolling out a whole-school model
Sustaining long-term success
About Jake
With a career spanning the UK, Eastern Europe, the Middle East, and now Southeast Asia, Jake has held leadership roles as Head of PE, Head of CCA, and Head of Outdoor Education. He has also led The Duke of Edinburgh’s International Award for eight years, including establishing the first Independent Award Centre in Georgia—an initiative that significantly expanded youth access to experiential learning in the region. This breadth of international experience has equipped him with a deep, culturally informed understanding of how schools and communities operate, shaping his holistic and globally minded approach to student development.
At AIS, Jake leads the whole-school Outdoor Education program from Prep to Year 12, reaching more than 2,000 students through experiences delivered across multiple continents, countries, and cities. These programs are intentionally designed to balance process and outcome-focused learning, fostering character, agency, and global awareness. Most recently, he has spearheaded the development of an embedded Service Learning curriculum that connects all year levels to shared, purposeful action aligned with the UN Sustainable Development Goals—strengthening AIS’s vision for student impact beyond the classroom.
